Your LinkedIn Profile - As You See
Part 1: First Impression
For all my friends, who are not there yet...
Today I am starting a series of posts about one of my favorite
web resources - LinkedIn.
LinkedIn.com is one of the fastest growing social networks for
In Wikipedia, “LinkedIn is a
business-oriented social networking site that was founded in December 2002 and launched in May 2003 and is
mainly used for professional networking.”
According to the latest stats, LinkedIn just hit 85M users worldwide and this number keeps growing every
Based on LinkedIn DirectAd targeting stats the Top 5 groups of users by regions,
industry and job function are listed below. Of course these numbers are approximate and changing literally every
second and by the time you read this, they already might be significantly different. But at least you can get
an overall view of the trends.
|Top 5 User Groups
|Top 5 User Groups
|Top 5 User Groups
By Job Function
|North America >35.5M
(which includes HR >900K
and staffing and recruiting >370K)
|Latin America >5.5M
You can find more stats in LinkedIn Marketing Solutions section.
Do you want to miss this amazing opportunity to communicate with such an audience?
Don't believe so. Nowadays you just can't afford it!
If you made your decision to create your professional profile in LinkedIn, go
to www.linkedin.com web site. The instructions are
pretty straightforward but some of the tips below will help you to elevate your presence in this
Those tips are just basic guidelines for a quick set up of your profile. In the next
articles there will be more specific and detailed information about additional tools which you can use to convert
your profile into a strong and powerful self-marketing tool.
Now, let’s have a look at your profile from the very top of the page and if needed
make some changes step by step.
First of all, if you want to use the full power of LinkedIn (and it doesn’t matter
why you joined LinkedIn - you name the reason), it’s important to have your profile completed.
When someone pulls up your profile on the screen for the first time, the first
impression should create interest and motivation to scroll down the page. Let’s see what you’ve got.
1. Overall completeness: is it 100%?
Action: Follow LinkedIn advice to
reach this number and use Profile Completion Tips.
Tip: If you have your experience
section more than 50% completed, I wouldn’t recommend importing your resume as you might mess the existing
information up. This option is good for new and uncompleted profiles.
2. Headline: did you use it to grab attention to your profile and make
it more searchable?
Action: Make sure you have the
headline filled out if you want to be found.
Tip: Be creative. Enrich
your headline with keywords relevant to your professional background. Try not to use abbreviations even though you
think everybody knows what it means.
3. Your profile picture. Do you have it?
Action: If not – upload your profile
picture. Your network would like to see you as a real person.
Tip: If there are privacy
concerns, you can adjust your profile picture visibility settings in Edit My Profile mode.
4. Your current and previous employers: Did you list all the companies
you worked for and currently working for? By doing this you will
increase your chances to be found by the companies’ names and the positions you held there. The same applies to the
Action: Fill the Education
and Experience sections of your profile completely making sure you used the key words that enriched the description
of your current position.
Tip: If you just started
completing your LinkedIn profile you can use the Import Your Resume function to optimize the process, then modify
the description and add the rest relevant information manually. My opinion here is that your LinkedIn profile is
NOT your resume as many may think. Make it different from resume - don’t miss the opportunity to promote yourself
in a different way.
5. Recommendations: Do you have at least three
recommendations? Let’s talk about that later, but for now you
will not reach 100% of your profile completion without at least 3 recommendations, period.
Action: Use Request
Tip: You can give your
recommendations to your connections and in return LinkedIn will suggest those connections to endorse you. Be
sincere in giving your recommendations without counting on receiving a recommendation in return.
6. Your Connections: Did you think about the purposes of your LinkedIn
profile? A network without connections doesn’t make any sense,
but how you build your network is totally your call. There are three main approaches in building your LinkedIn
network: by quality of connections, by their quantity and blended.
Action: Use Add
Connections function to start building your network. Follow the instructions.
Tip: Regardless of your
tactics in building your LinkedIn network, do not send invitations to people whom you don’t have any formal or
informal connections with. At the same time, if you receive an invitation to connect from a person you don’t know
formally or informally, do not use IDK (I Don’t Know) unless you are sure that this is SPAM. Simply ignore it or
use the “Decide Later” function. First try to figure out if there is any reason for that person to connect with you
by checking his/her profile (if visible). If a user gets 5 IDKs, LinkedIn blocks the option for that user to send
invitations to connect. Don’t forget, you can also adjust your profile’s invitations settings.
7. Your web sites: Did you list all 3 of them?
Action: If not – identify three
web resources which might reflect your professional background (links to your other social networks’ profiles, your
online resume or portfolio, your employers’ web sites etc.) but remember – they should be relevant to your
Tip: instead of having the
standard definition of the web sites suggested by LinkedIn, use “Other”. This will allow you to put the unique
description of your web sites.
8. Internet link to your public LinkedIn profile: Is it short and
contains your unique name? (i.e. http://ca.linkedin.com/in/yourname)
Action: Change the link using your
Tip: Promote your profile
by using your LinkedIn customized Internet link by including it in your email signature or putting it on your
After you've made some changes, do you want to scroll down the page? Hopefully,
Let’s do it next time, when we will talk about how to write your profile summary
and how to use your status updates to enrich your LinkedIn profile and to make it more searchable. So, stay
If you want to receive the articles right in your mailbox, the easiest way is to
sign up for AZNewsletter and you will not miss it for sure.
Do you have any other tips and tricks on how to make your LinkedIn profile more
powerful or have any questions about LinkedIn? You are more than welcome to share them in comments
Talk to you soon and please, enjoy your life. Every day.