Although we still have resumes and cover
letters as well as traditional interviews, wouldn't you agree that the whole process has become more complex (no,
not difficult) involving so many different tools that a candidate has to master quickly in order to achieve goals
in a job search.
Moreover, I have heard opinions of many
career consultants who do not even recommend having a candidate's public profile on job boards. Instead, they
advise using social networks to showcase your skills and to find and to follow the companies which potentially
could have a perfect job for you.
Here is what Dan Schawbel, recognized as a “personal branding guru”, says in his book Me 2.0: 4 Steps to Building Your Future (this is Amazon affiliate link).
Totally agree with that recognizing that
professional networking has been spread out way beyond the real world into the virtual
The great thing about online social
networking is that it became a "one-click" easy way to create and expand your professional network which ultimately
might land you a dream job.
Before revealing the best ways that LinkedIn can be used as an effective career building tool, let me share with you some interesting statistics which I have come across recently on Jobvite.com.
The Jobvite Social Recruiting Survey 2010 was conducted online between May and June 2010; over 600 human resources and recruiting professionals participated in the survey.
The results of our 2010 social survey show that social recruiting has become a mainstream channel for companies who are hiring, with 83% now using or planning to use social media for recruiting.
Those are just current trends and it is your choice whether you want to ignore them and to continue playing according to “old rules” or to adjust your job search strategy.
If you would like to have a look at the full results of the survey, click this link for a free download (you will need to provide some of your personal information in order to get the report).
Based on what I have just discussed, below are the ways you can use LinkedIn as a part of your job search strategy and career building in general.
Register on LinkedIn now if you haven't done so and fully complete your profile immediately after signing in.
Have your profile completed so visitors and your network can see who and what you are. This is a must! There are tons of resources out there on the Internet explaining how to do this. As a quick reference you can download this Checklist.
Otherwise, a half-filled profile or misleading and controversial information in your profile might cost you a valuable job lead. Also you will find it harder to build up your quality professional network with your incomplete profile.
Wouldn`t you agree that spending an hour or two of your valuable time is well worth not loosing a chance of being noticed and possibly approached in your career endeavours?